Thursday 8 February 2007

Persona: Maureen


Maureen is 65 years old and lives alone in a 2 bedroom terraced house. Her husband, a war veteran, passed away 4 years ago. She keeps a photo of him in a polished silver frame next to the clock in the sitting room.Her health is stable for her age. She can walk up the stairs within 90 seconds and the only medication she takes is to control the random twitching of her fingers on the left hand.


She wakes up in the morning and puts on her slippers that have been carefully placed, as she does every night before bed, to the right of her bed. After washing her face and positioning her teeth, she heads into the kitchen. She carries out the ‘eat breakfast’ routine, finding her cutlery perfectly aligned, in the exact same spot they have been for the last 5 years.


She leaves her sanctuary and enters the world; a mess, constantly changing, not as it was in the ‘good old days’. On her way to the supermarket, she walks through the park, for she knows she won’t be able to on the way back with her grocery.


Her 2 grandchildren tell her about www. sainsburys to you. com, but the thought of it is too overwhelming. “The security issues, learning how to use a computer, maintaining a computer, buying a computer with my pension, oh and the eyesight!”. Besides Maureen, likes to see exactly what she’s buying to ensure the quality.

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