Wednesday 7 February 2007

Personas and age group brainstorm

Hi Guys,

Here are the characteristics we identified about elderly people from our brainstorm...

  • Short term memory
  • Inpatient
  • Scared of change
  • Lonely
  • Unwilling to embrace new technology
  • More susceptible to illnesses
  • Have to be self reliant
  • Poorer senses - eyesight, hearing, touch

Here are the persona's we thought of from our brainstorming session earlier today...

Maureen - An OAP that is very hesitant to embrace technology.
Major Singh - A proud punjabi who loves his food and drink.
Tony - A health conscious retiree.

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