Monday 12 February 2007

Idea: Shopping Advisor

So to take this whole thing a step further I have come up with an idea, and I've decided to use Mrs Singh (Major Singh's wife) as a user to help me describe the idea.

As we have heard Major Singh loves his Meat, curries and chapattis, however Mrs Singh's recipes don't involve the healthiest of ingredients let alone giving Major Singh a balanced diet, adding further to Major Singh's diabetic and high cholestorol health problem. To solve this problem there is a piece of technology that could be used to ensure that Mrs Singh provides Major Singh with a diet that is not only tasty but healthy, in essence it's a shopping advisor. This touch screen device sits on the trolley and will give the choice of allowing it's user to choose healthier options.



So what does Mrs Singh have to do? Well it's really simple Mrs Singh swipes her store card in the trolley device which will then log her into the system, it will know what she has bought in the past and all her shopping habits. If it's the first time that Mrs Singh is using it, it will ask a few questions in regards to any allery suffers and health issues that need to be considered when giving her choices. In this case Major Singh's cholestrol and sugar intake are the main concern. Once this is done Mrs Singh floats around the shop floor in her usual manner and picks up the same foods that she would normally, if she scans in these products it will give her information about the product such as the usual callories, fats, sugars, etc etc. It will also display extra information that sometimes is not available on the packets due to their size, a common example is Major Singh's eldest son, Randeep, is a great fan of Kit Kat, Mrs Singh scans in the Kit Kat chocolate to find that Randeep should really cut down on his intake of 46 packets a day, it also allows Nestle to give a description of what the chocolate tastes like, in this case the information on screen states:



"Kit Kat, neighbours escaped from their padded cell? Pet Chi Wow Wow eating kitchen knives? House on fire? Compiler errors? New job as Ronald MacDonald getting you down? Whatever the occassion, have a break, have a Kit Kat. This delicious chocolate bar is the fix that will get you through the day, the four slices of waffer covered in milk chocolate and the love of Nestle workers that goes into making this simple formula, is a chocolate suitable for all, even your granny!"

On entering the fresh poultry isle Mrs Singh picks up a chicken and scans it in, on screen flashes the usual options as mentioned but also a recipe option that allows Mrs Singh to choose recommended recipes that she could cook for Major Singh. She touches this button to find an array of recipes available, the shopping advisor was clever enough to take into account that Major Singh health problems and filters the search to show recipes with little or no sugar and fat. Mrs Singh decided that as it is her anniversary tomorrow, it would be a great idea if she had a romantic meal with just Major Singh. After scrolling through the various recipes she selected the chicken curry. The shopping advisor asks her the following questions, How many people is this meal for? Knowing that Major Singh was crowned the "1969 Chicken and Chappati Champ" she said 4 people.

The shopping advisor then tells her all the ingredients that she needs and what isle she can find it instore. She then whizzes through all the isle that contain the ingredients and ticks of all the items on screen as she picks them up, thankfully the system has made sure that everything is in stock before recommending her the item. She then pays for the items and goes home.
Once at home she prints logs into the store web site and prints of her recipe ready for Major Singh's special meal.

1 comment:

Shen Chauhan said...

Just a quick thing about the Majors victory in Chicken Chappati Competiion:

The "Chicken and Chappati" competition started back in the day when the British used to rule over India, every year there would be tax collection from the British, however the villagers could not afford to pay these taxes, so instead they challenged the British to an eating competition, whoever won the competition would mean either paying double taxes or independance from the British ruling. The British agreed and the competition began, after the victory of a small village the whole of the country started this competition and before the Indians knew it they were free from British rule all thanks to this competition.

To celebrate this independance every year the competition is held nationally to see who can eat the most amout of Chicken and Chappati's in one sitting. In 1969 Major Singh won by eating a collusus 186 chickens with 357.27 chappatti's, the competition went on for days, but Major Singh's name lives on all over India as still the highest eater, he is often spotted at Nando's signing autographs and does community service by eating plenty of chickens to get enough stamps to feed the homeless in Birmingham.